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Hyundai N Electric More Realistic: New Generation Promises a Thrilling Experience

The president of R&D at Hyundai announced that the new generation of N electric cars will be more 'realistic' in simulating the feel of internal combustion engine sports cars — not just speed, but also roaring, vibrating, and simulated gear shifting. This approach aims to bridge the gap between traditional performance enthusiasts and electric vehicles, following the success of the Ioniq 5 N which already uses a synthetic engine sound system and e-shift. This article analyzes the emotional engineering philosophy behind this strategy and its potential acceptance in the Nusantara market.