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Fiat Committed to Being an Affordable Family Brand — European Head

Gaetano Thorel, European Head of Fiat-Abarth, emphasized the brand's commitment to affordability and family practicality. In an exclusive interview with alVolante, he discussed the Grizzly model, value-based pricing strategy, Abarth's evolution in the electrification era, and the potential relevance of Fiat in the Nusantara market — without compromising its original principle: mobility for all.