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This Eye Illusion Can Trick 99% of People — Scientists Have Been Baffled for 30 Years

Look at two gray squares of the same color, same brightness, and same gloss. Yet your eyes stubbornly see them as different. This is not a problem with your eye lens, but an illusion known as White's illusion. For three decades, it has challenged classical neuroscience theories on how the brain processes brightness. And most surprisingly: the more critically you look, the stronger the illusion becomes.

27 Jun 20264 min read0 viewsBy Redaksi KhatulistiwaWikipedia — White's illusion
This Eye Illusion Can Trick 99% of People — Scientists Have Been Baffled for 30 Years
Image: Foto: Wikipedia — White's illusion (CC BY-SA 4.0)
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1. Two Same Colors — But Your Brain Says Otherwise

White’s illusion, or the White illusion, was first introduced by Michael White in 1979. It is a brightness illusion that displays vertical black and white stripes, with some parts of the stripes replaced by gray squares of the same color, same brightness, and same gloss. However, these squares appear to have different brightness depending on their position. For example, the square above the black stripe appears brighter than the square above the white stripe. This is not because the actual color or light is different, but because your brain creates the illusion. This phenomenon surprises people because it happens even when you know it is an illusion — your knowledge cannot override the automatic perception.

2. Lateral Inhibition Fails to Explain — This Is What Surprised Scientists

The classical theory in neuroscience, lateral inhibition, states that nerve cells in the retina inhibit their neighbors to enhance contrast. For example, when you look at a black and white grid, the cells stimulated by the white areas will inhibit the cells seeing the black areas, making the edges clearer. However, White’s illusion does the opposite: the gray squares adjacent to the black stripes appear brighter, while those adjacent to the white stripes appear darker. This contradicts the prediction of lateral inhibition, which expects the opposite. Thus, for 30 years, scientists have struggled to find a new mechanism. This proves that our brain does not just process information locally, but uses global context to interpret brightness.

3. Munker–White and the More Magical Color Effect

If you think this illusion only applies to black and white, think again. When horizontal stripes are replaced with different colors, this illusion is called the Munker–White illusion or Munker illusion. For example, if the vertical stripes are red and green, the gray squares will appear slightly red or green depending on their position. This is based on the Bezold effect, where color perception is influenced by surrounding colors. Imagine you are looking at two pure gray squares — one appears reddish and the other greenish. This is not because the pigments change, but because your brain makes predictions based on context. This illusion is so strong that it is used in graphic design and visual psychology to study how color is processed.

4. Why Is Our Brain So Easily Fooled?

To understand White’s illusion, we need to look at how the brain processes visual information. Our brain is not a passive camera; it is a prediction machine. It uses past experiences and context to fill in missing information. In White’s illusion, the brain assumes that the brightness of an object is influenced by its surroundings — the brighter the background, the darker the object appears. However, this illusion shows that the brain also uses the direction and orientation of the lines. Studies show that neurons in the visual cortex V1 and V2 are more responsive to line orientation than to actual brightness. Therefore, when the gray squares are placed between the stripes, the brain integrates this orientation information, resulting in a false perception.

5. Real-World Applications — From Paintings to Robot Vision

White’s illusion is not just a trick of the eye. It has practical applications. In art, painters use this principle to create illusions of depth and light without using real colors. For example, in realistic paintings, the relative brightness of objects can be made to look different by adding stripes around them. In the field of robot vision, engineers must overcome this illusion when developing cameras that can accurately interpret brightness. If a robot is tricked by White’s illusion, it may misidentify objects in its environment. Studies also use this illusion to research visual disturbances such as schizophrenia and autism, where patients may be less susceptible to the illusion, providing clues about how their brains function.

6. You Can Test It Yourself — And The Results Will Surprise You

To experience White’s illusion yourself, search for an online image (for example, an image with black and white stripes and gray squares). Cover half the illusion with your hand — you will see that the squares are actually the same color. Uncover it again, and the illusion returns. More surprisingly, if you focus on one square, the illusion remains strong. This proves that brightness perception is not just based on physical stimuli, but also on how the brain organizes information. Try it with the colored version — blue and yellow, for example — and see how the color of the squares changes. This is the best way to appreciate how complex our brain is, even in tasks that seem simple like perceiving color.

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Reference: White's illusion — Wikipedia

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